Operator Manual Content Volume One.

Getting attention is
the hardest part.
The awareness system.

You can book the venue. You can book the DJs. You can design the flyer. None of that matters if nobody knows you exist. The awareness piece is what kills most events before they ever happen.

I was stuck in my city. I could not leave. I was in a position where I had to either make it here or not make it here. So I figured out how to get massive amounts of attention in a very cheap, effective, and duplicable way.

This PDF is that system. The awareness component. Packaged. I've been writing it for months. I wanted to create a product that I would buy.

My name is Holliday.
I've sold out every show
I've ever put on.

Four years ago I partnered with somebody to create a rave scene in Greenville, South Carolina. We took it from zero to an entire festival. I was the marketing wing, the creative direction wing, pretty much everything the consumer would be attracted to.

A close friend told me that back in the day, labels would look at rock bands and see if they could sell out their hometown. If you could get a thousand people in a building, you could get a thousand people anywhere. I took that to heart.

After that, I decided I wanted to do it on my own. So I did. I created a bait and switch on Snapchat. Somebody across the street saw me stealing something from someone. I ran into an art gallery in the middle of downtown. Then I invited the entire city to come rave inside it. The first post I ever made went viral. Nobody had ever seen anything like that here. And the rest is history.

Every rave company
in America is running
this system.

They're just not talking about it. Everybody in the southeast has been copying this system for the past three years. I developed an incredible ability to get massive amounts of attention in a very cheap, effective, and duplicable way.

I started researching B2C companies on Instagram. Merch brands. How they actually move product. The actual trigger mechanisms of consumer consumption. Then I weaponized everything I knew about creative direction and advertising into something I could repeat every single day. Art with utility.

Four content types. Each one does a specific job. Filmed on an iPhone. Cut in CapCut. Fifteen minutes per post. I focus on capturing a thousand people out of fifty thousand. That's all you need.

The next generation of
world builders.

Creating community is a lot denser than what people think. I did this out of necessity. I was stuck in my city. I could not leave. I had to either make it here or not make it here.

There is somebody out there right now waiting for you to act. Millions of people in outskirts cities who would love to have something in their town. They drive miles to go somewhere else. Nobody built it for them yet.

You're not just building events. You're building your city. You're helping businesses grow. You're creating something people will remember. That matters more than any of this.

Every other promoter in your area already quit. They don't wanna put in the work of posting every single day. They don't wanna seem uncool by spamming. I don't give a fuck. I get results.