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Human Mechanics · Operator Manual · Vol. 002

Human
Mechanics.

Sales psychology through a human lens.

Vol. 1 got you the comment. This is everything after it. Who is in your room, what they fear, what they want, and where their trust turns into a ticket. The text list, the retargeting, the text strategy, the checkout, and the sale.

Get the manual $97

or 4 payments from $24.25 with shop Pay · no interest

36 pages · Instant download

5-stage funnel15 crowd avatars16 ticketing platforms ranked40 research notes

Fig. 00 · the machine behind every sale

What's inside

Four parts. One argument.

a sale is a transfer of trust. the 36 pages work out what that means on a real door.

PART 1

who am I selling to?

every crowd is three people: consumer, creator, owner. how each one is sold to, what breaks each one, and the steering wheel that moves all of them: fear pushes, desire pulls, you steer.

PART 2

who is actually in my room?

seven things you can count from your own ticketing dashboard, list and comments. then fifteen avatars drawn from real doors, sorted into consumers, artists and owners, each with what to say, what breaks them, and where they convert.

PART 3

the funnel, stage by stage

personal social feeds ManyChat, ManyChat feeds the text list, and the list is where the selling happens. ads sit outside it as a separate engine. the text strategy runs the last week, and checkout changes by who is buying. plus 16 ticketing platforms and 8 list platforms ranked.

PART 4

you got the sale. now what?

what the buyer expects the second they pay, event hygiene, the part everything else sits on, and the whole sequence on one sheet. every research note tells you what the psychologist understood and how to use it on your night.

posh · ticket payouts · club 411

the funnel that closed
$38,553.50 in tickets.

Posh payouts: $15,299.00, $9,190.00, $6,240.00, $3,900.00, $1,700.00, $1,200.00, $730.00, $199.50, $95.00 — all paid

the same nine payouts you'll see on the vol.1 page. vol.1 filled those rooms. this manual is how the comment became a paid ticket. ticket revenue, not money from selling manuals, and no ad spend.

2,473 followers on the event account. the gap between that and these numbers is the funnel, and the funnel is what this manual is.

what you make depends on your city, your lineup and how much you actually post. this is my number, not a promise of yours.

From my DMs · what Vol. 1 readers did

people read Vol. 1,
and sold out.

Only 10 tickets left 2 weeks in advance. First run at this. Bro I sold out! — First run · 10 tickets left 2 weeks out · then sold out

I sold 10 tickets in 10 minutes. — 10 tickets in 10 minutes

Vietnam · brand new account · 30K impressions

We sold out our first 2 shows with 400 people — First 2 shows sold out · 400 people

Hosted 3 events using the teachings and sold out all 3 times. — 3 for 3 · bought the manual for the 4th

Just made an additional 45 numbers with this one. I am near 300. — 45 phone numbers off one post · this is where Vol. 2 starts

My first event fully sold out. — First event · fully sold out

All of my events so far have been sold out! — 3 months in · every event sold out

Sold out at least 3 events so far with your advice — At least 3 sold out

20 pre-sales already. — 20 pre-sales · 50 videos queued

Techtonik: all your videos are super helpful to us in the event space — Techtonik · techtonik.co

A lot of people in the UK be tryna gate-keep information like this. — UK

drag to scroll · 12 real DMs

Read this first

Who it's for. Who it isn't.

This is for you if

you have content moving and people still don't buy
you want the exact text list flow and the last-week cadence
you book headliners and want to know what you're actually renting
you sell to artists and venues, not only to the crowd
you read Vol. 1 and want the next stage

This is not for you if

you feel like you've figured everything out and there's nothing left to gain
you want to learn ads. advertising is a different sector. this is all organic
you want content. that's Vol. 1
you want retention. that's Vol. 3, coming soon
you want plug and play. this asks you to understand the people before you sell to them

Before you ask

Common questions.

do i need Vol. 1 first?

no. Vol. 1 is how you earn the comment. this one starts at the comment and ends at the sale. if you already have people commenting, start here.

is this about ads?

no. ads get one page, as a separate engine that feeds the one you're building. if your organic engine is weak, ads get expensive and you become a slave to them. this manual builds the engine.

what tools does it assume?

a phone, a text list tool, and a ticketing platform. 16 ticketing platforms and 8 list tools are ranked inside with fees, phones, and list sync so you can pick.

how do i get it?

shopify checkout, download link in your inbox right after. run the system on one event — if it doesn't put three tickets in your hand, email genesislabproductions@gmail.com inside 60 days and i'll refund you. delivery issue? same address, i'll fix it.

Human Mechanics · Vol. 002 · Out now

$97

36-page PDF, instant download
the three players, and how each one is sold to
seven countable lines + 15 crowd avatars
the funnel: social → ManyChat → text list → text strategy → checkout
16 ticketing platforms + 8 list tools, ranked
40 research notes, each one applied to your event

Get the manual $97

or 4 payments from $24.25 with shop Pay · no interest

Shopify checkout · link emailed instantly
happy funneling 🧪

Before you check out

One manual, or both?

Vol. 1 is the content: how to make it, why it works, and how to repeat it until the comments, follows, likes, and views come in. Vol. 2 is what happens next: why people buy, so you can build the funnel and turn the content from Vol. 1 into ticket sales.

01Both manualsHuman Mechanics + Mastering the Flow of Attention. $47 off, code BOTH applied at checkout.$147+ tax 02Vol. 2 onlyHuman Mechanics. Straight to checkout.$97+ tax 03Learn about Vol. 1 firstRead what is inside Mastering the Flow of Attention, then decide.→

Already have Vol. 1? Take the single. One bundle per customer.

HumanMechanics.

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